Angela Speed
Creative Direction, Brand Strategy, UX Journey, Marketing & Development

What is Product Design?

It's not always black and white. Whether it is a Physical product or a digital one, these are answers to main stakeholder questions.

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Lions, Tigers, & Bears
Answers to the top 3 need to knows

Q. Tell us about your design process. How do you go from an idea to a finished product?

A. My design process typically starts with understanding the problem I'm trying to solve and who I'm trying to solve it for. This involves conducting user research, analyzing data, and gathering feedback from stakeholders. Once I have a clear understanding of the problem, I start ideating and sketching out different solutions.

From there, I create low-fidelity prototypes to get early feedback from users and stakeholders. Based on that feedback, I refine the design and create more detailed wireframes, followed by high-fidelity mockups that include visual design elements like color, typography, and imagery.

I then test the designs with users to ensure that they are intuitive and easy to use. Throughout the process, I collaborate closely with developers to make sure that the design is feasible and that we are working towards the same goals.

Finally, I work closely with the development team during implementation to make sure that the final product meets design specifications and is of the highest quality.

Overall, my design process is iterative and collaborative, with a focus on understanding user needs and delivering a solution that is both functional and aesthetically pleasing.

Q. How do you evaluate whether a product is successful? What factors do you consider?

A. When evaluating whether a product is successful, I look at a variety of factors, including user satisfaction, adoption rates, and business impact. User satisfaction is a key factor in determining whether a product is successful. I could gather feedback from users through surveys, user testing, and other methods to understand their experience with the product.

Adoption rates are another important metric, as they show whether users are actually using the product and finding value in it. I would track adoption rates over time and compare them to industry benchmarks and other similar products to understand how the product is performing.

Finally, I consider the business impact of the product, such as revenue growth, cost savings, or other key performance indicators. I like to work closely with business stakeholders to set goals and metrics for the product, and regularly report on progress towards those goals.

In short, I believe that a successful product is one that meets user needs, drives business results, and has a positive impact on the organization as a whole.

Q. What are the challenges you face when designing products and how do  you address them?

A. I can often face a number of challenges when designing products. One of the most common challenges is dealing with unclear stakeholder goals. When stakeholders have differing opinions or unclear expectations about what they want the product to achieve, it can be difficult to design a solution that meets everyone's needs. In these situations, I work closely with stakeholders to clarify their goals and expectations, and ensure that everyone is aligned on the product vision. However, I have also faced challenges when stakeholders have unrealistic timelines for product delivery. In these cases, I work with the stakeholders to prioritize key features and focus on what can realistically be achieved within the given timeline. I also keep an open and honest line of communication with stakeholders, so they understand the impact of the timeline on the design and development process.

Another challenge I often face is changing scope. Requirements can change mid-project, causing the scope of the project to expand or shift, which can impact the design. In these situations, I prioritize and work with stakeholders to understand the implications of the change and adjust the design accordingly. I also make sure to communicate the impact of any scope changes to the development team, so they can make informed decisions about how to implement the design.

It is a normal process to deal with unclear stakeholder goals, changing scope, and unrealistic timelines, but I've found that clear communication and collaboration can go a long way in addressing these challenges and ensuring that the final product meets everyone's expectations.