Design Leadership
I inspire my team to pursue excellence in design, and I foster an environment of collaboration and innovation. I understand the importance of building a diverse and inclusive team, and I encourage my team members to grow both professionally and personally.
Product Design
I bring together my skills in UX design, visual design, and interaction design to create products that are not only usable but also beautiful and delightful. I believe that design can be a powerful tool for creating positive change in the world, and I strive to make a positive impact through my work.
UX/UI Development
I understand the importance of staying up-to-date with the latest technologies and design trends. I am always eager to learn and grow as a designer, and I am constantly seeking new challenges and opportunities to expand my skills and knowledge in the dev space.
Digital Design
Luxury Design
Designing for the luxury market requires attention to detail, high-quality aesthetics, and a unique narrative that resonates with the luxe consumer. It's about crafting an exclusive experience that embodies refinement, elegance, and sophistication to establish a strong brand identity and cultivate a loyal customer base. Explore the Vera Wang LOVE Collection >
Brand Management
Identifying and communicating a brand's key values and attributes to target audiences through guidelines, campaigns, and feedback. It establishes a strong brand identity, recognition, and loyalty, differentiating businesses from the competition and positioning them as industry leaders. View Airia Case Study >
Product Design
Q&A: My methodology, how I measure success, and challenges solved.
Promotional Design
Eye-catching visuals on your website, digital ads, and social media can communicate key messages and promotions in a memorable way, increasing engagement and growing your following. With the right promotional design strategy, you can stand out from the competition and drive real results. Zales Holiday Promotions >
UX Design
Creating applications that are easy and enjoyable to use by understanding user needs, behaviors, and goals, utilizing research, testing, and iteration to improve the user experience, to impact adoption, retention, and advocacy.
UX Design Case Studies>
A/B Testing
Also known as split testing or multivariate testing, compares two or more versions of a webpage, email, or advertisement to determine which one performs better. By randomly dividing the audience to analyze which version has a higher click-through rate, conversion rate, or engagement rate. Used to optimize marketing campaigns and improve overall performance. Use this to maximize the effectiveness of digital marketing efforts and increase ROI. Gillette Fusion 5 Test >
Website Design
Design that allows websites to adapt to different devices and screen sizes, ensuring a consistent and user-friendly experience. It uses flexible layouts, images, and CSS to optimize websites for desktop computers, laptops, tablets, and smartphones, providing a seamless user experience. Procter & Gamble's R&D Division. Read More >
Article Hub
This case study builds an article hub and shows the structure in action on the Zales website. Integrations to Add Value >
My Creative Style
This is a collection of creative I have designed over the years will give you a feel for my design and art direction style. Take a Look >
The Email Journey
Email marketing connects you with your audience to boost your brand presence and increase ROI. Combining great design and coded utilizing UTM Parameters, promotional and customer journey email paths, and performing A/B Testing will optimize campaigns to resonate and build your audience. UTM parameters track traffic sources to your website, while A/B testing determines which email elements generate the best response. By leveraging these strategies, businesses can create effective email campaigns that drive engagement, increase conversions, and build a loyal customer base. CRM Case Study >
Customer Journey
This is case study highlights the chat bot UI designed and implemented on all Signet Jewelers webstores, in response to store closings during Covid-19 shutdowns in 2020. Covid-Shmovid >
SaaS Integrations
SaaS integrations are an essential component of modern business operations. By connecting various software applications, businesses can streamline their workflow, reduce manual data entry, and improve productivity. From customer relationship management to project management and accounting, there are countless SaaS solutions available to businesses of all sizes. By integrating these solutions, businesses can create a unified system that can automate tasks, reduce errors, and provide valuable insights. With SaaS integrations, businesses can stay ahead of the curve and optimize their operations to achieve success. Zales Shop the Look >
Marilyn Monroe Fine Jewelry Collection
From concept to consumer likes. Explore the making of this collection >
Disney Enchanted Fine Jewelry Collection
Designs Inspired By Disney's Live-Action Movie Aladdin. Read more about the collection >
Content Style Guidelines
Project development and content population style guide. View Site UI >
Happy Gut App Case Study
Creating products that are easy and enjoyable to use by understanding user needs, behaviors, and goals, utilizing research, testing, and iteration to improve the user experience, to impact adoption, retention, and advocacy. Healthy Gut App, By Metamucil >
Looking for Art Direction?
My Teams create beautiful, omni-channel user experiences. #unicorn
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